Since Jobs’s death one year ago, many Apple observers have predicted the company would suffer from the loss of his internal authority and intuition about product design and features. Apple is undoubtedly a different company under Tim Cook. It misses Jobs’s conspicuous creativity and entrepreneurial fervor, but it’s gaining in maturity, rationality, and, yes, value.

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A number of high-ranking Apple executives left the company because they found working with Forstall so difficult. That sentiment, it seems, has not been limited to fellow executives. One former member of the iOS team, a senior engineer, describes leaving Apple after growing tired of working with Forstall and hearing his common refrain: “Steve wouldn’t like that.”

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When Steve Jobs passed away in the fall of 2011, we assembled a tribute issue of Bloomberg Businessweek that hit newsstands a few days later. Here is my chapter from the issue, about his triumphant return to Apple.

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