Posts Tagged ‘Apple’
Here’s the Guy Behind Apple’s Enormous Chip Business
A February, 2016 profile of Cupertino’s chief chipmaker, Johny Srouji, for Bloomberg Businessweek.
Read MoreMapping a Path Out of Steve Jobs’s Shadow
Since Jobs’s death one year ago, many Apple observers have predicted the company would suffer from the loss of his internal authority and intuition about product design and features. Apple is undoubtedly a different company under Tim Cook. It misses Jobs’s conspicuous creativity and entrepreneurial fervor, but it’s gaining in maturity, rationality, and, yes, value.
Read MoreScott Forstall: the Sorcerer’s Apprentice At Apple
A number of high-ranking Apple executives left the company because they found working with Forstall so difficult. That sentiment, it seems, has not been limited to fellow executives. One former member of the iOS team, a senior engineer, describes leaving Apple after growing tired of working with Forstall and hearing his common refrain: “Steve wouldn’t like that.”
Read MoreSteve Jobs: The Return
When Steve Jobs passed away in the fall of 2011, we assembled a tribute issue of Bloomberg Businessweek that hit newsstands a few days later. Here is my chapter from the issue, about his triumphant return to Apple.
Read MoreSteve Jobs Departs a World He Helped Transform
A heartfelt remembrance of the late Apple founder Steve Jobs, written for Businessweek.com in the hour after his death.
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