The Strange Tale of Jeff Bezos and the Single Cow Burger

As Amazon continued to experiment and trial different ways to deliver fresh food and groceries, it faced a mounting problem: fledgling grocery services like Amazon Fresh and Prime Now didn’t offer anything unique, often charged higher prices and weren’t retaining their customers. If Amazon wanted to arouse excitement and loyalty for these programs, it needed something else entirely—like a unique product that customers were passionate about. Well, Bezos had an idea for that as well and it was just as bizarre.

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Author’s Note

Writing books about fast-growing technology companies is a little like jumping from a highway overpass onto a speeding train. Sometimes you manage to hit the caboose and hang on for dear life, your work remaining relevant for a few glorious years. But other times, things change so rapidly that you miss the moment entirely, and your account is left to dangle as a historical curiosity, an account of an enterprise that no longer really exists in its current form.

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Amazon Unbound

From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.

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Brad Stone, “Amazon’s Secret Sauce”

Author of “The Everything Store”, Brad Stone sits down with Bloomberg’s Shira Ovide to discuss what makes Amazon tick. This conversation was recorded on December 4, 2018 at the CB Insights TRANSFORM conference.

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LinkedIn Speaker Series: Brad Stone

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. The Upstarts is the definitive story of Uber and Airbnb, two new titans…

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The Upstarts

Amid the throngs at the January 2009 inauguration of Barack Obama, two groups of entrepreneurs were there not just to witness history but to make it. Brian Chesky, Joe Gebbia and Nathan Blecharczyk were in the national mall that day, promoting a website called Airbed&Breakfast.com.

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The Everything Store: Jeff Bezos and the Age of Amazon | Brad Stone | Talks at Google

THE EVERYTHING STORE is the definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering…

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The Everything Store

Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth fly-on-the-wall account of one of the world’s most secretive companies.

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Gearheads

In the early nineties, a visionary special-effects guru named Marc Thorpe conjured a field of dreams different from any the world had seen before: It would be framed by unbreakable plastic instead of cornstalks; populated not by ghostly ballplayers but by remote-controlled robots, armed to the steely teeth, fighting in a booby-trapped ring. If you built it, they’d come all right….

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